Synthetic personalisation

Synthetic personalisation is the way in which advertising and other forms of communication use personalized language such as the second person to persuade and entice viewers. This advertisement uses words like "your" and "you" which are second person pronouns to involve the reader and make the product seem as if it's important to the reader. The use of the word "imagine" creates an image in your head and makes the reader begin to picture themselves holding the item and how the item would benefit their lifestyle. In the advertisement, the use of the words "At last" has the effect on the reader that they have been waiting for this new phone and that the phone is like no other therefore making it sound more desirable to the reader.

In my investigation I was looking at how my use of 'slang' varies for who I am talking to. I began by analyzing 5 texts between me and a member of my family and I began to notice how the register was kept formal. There were no abbreviations in words such as "Okay"or "Because" and I realized we had similarities in the way we typed. I then look at a 5 texts between me and my best friend and I found that we both used emoticons/emoji to liven up our texts and make jokes between us. I also found with my best friend that we sometimes wrote in capitals to express how we feel. It has become a natural instinct to shorten words and lengthen the sound of the word by adding more of the last letter on to the end for example: "helloooo" if i'm in a good mood. When I compared both of these examples I found that I use formal language when communicating with a relative rather than using slang as they would probably not understand it or not use it back. Where as, with my best friend I found that using slang language was an easier, more entertaining way to communicate seeing as I wouldn't verbally speak in that way. I concluded that I use different language styles for who I am communicating with to make the conversation easier between us. I vary the register for who I am talking to depending on the topic of the conversation and how close my relationship is with them.