Synthetic personalisation

Synthetic personalisation is the way in which advertising and other forms of communication use personalized language such as the second person to persuade and entice viewers. This advertisement uses words like "your" and "you" which are second person pronouns to involve the reader and make the product seem as if it's important to the reader. The use of the word "imagine" creates an image in your head and makes the reader begin to picture themselves holding the item and how the item would benefit their lifestyle. In the advertisement, the use of the words "At last" has the effect on the reader that they have been waiting for this new phone and that the phone is like no other therefore making it sound more desirable to the reader.